About Me
I'm a founder and software engineer with a passion for understanding complex systems and making them work better. This curiosity started early, with a fascination for how everything from machines to software operated. That same hands-on interest shows up in my personal life as a car enthusiast with a love for muscle cars and trucks, and as someone who spends as much time outdoors as possible.
Studying fluid mechanics gave me a rigorous way to model and analyze real-world systems. Later, while improving manufacturing processes at Mercedes-Benz using lean production principles, I saw how software was becoming an increasingly powerful driver of value. Working directly with production data showed me how impactful data can be when used effectively, sparking my focus on software development and machine learning.
To share what I was learning, I started NeuralCeption, a blog on computer vision and deep learning, and later launched DeconvoluteAI to explore NLP, RAG, and the evaluation of AI-generated output. These projects remain my go-to space for technical exploration and taught me that great communication starts with understanding your audience.
After building several technical tools, I realized that engineering alone isn’t enough. Understanding users, their data, and how insights translate to decisions is equally critical. This drives my current work building Focalytics, a platform that helps marketing teams turn fragmented data into actionable insights, inform go-to-market strategy, and optimize marketing spend.
I'm always open to meaningful conversations with people exploring ideas at the intersection of AI/ML, technology, marketing, business, or product development. If you want to talk about cars too, I won't say no.