About Me
I'm a software engineer and entrepreneur with a passion for understanding complex systems and making them work better. This started early, when I was curious about how everything from machines to software operated. That same hands-on interest shows up in my personal life as a car enthusiast with a special interest in muscle cars and trucks, and as someone who spends as much time outdoors as possible.
Studying fluid mechanics gave me a rigorous way to model and analyze real-world systems. Later, while improving manufacturing processes at Mercedes-Benz using lean production principles, I saw how software was becoming increasingly a driver of value. I then had the opportunity to directly work with production data which showed me how powerful that data could be when used well. This experience sparked my focus on software development and machine learning.
To share what I was learning, I started NeuralCeption, a blog on computer vision and deep learning, and later launched DeconvoluteAI to explore NLP, RAG, and AI evaluation. These projects remain my go-to space when I want to dive deep into technical topics, and they taught me that great communication starts with understanding your audience.
After launching several tools that didn't find traction, I learned a hard truth: great engineering alone isn't enough. Understanding customers and how products reach them is just as important. This realization drives me now as I build BroadPost, a marketing automation platform for agencies and small teams that eliminates fragmented workflows and helps them collaborate more effectively inside Notion.
I'm always open to meaningful conversations with people exploring ideas at the intersection of AI/ML, technology, marketing, business, or product development. If you want to talk about cars too, I won't say no.